J Shoes & TNBG

J SHOES SELECTS TRUE NORTH BRAND GROUP TO LEAD PR AND PRODUCT PLACEMENT EFFORTS

Boston Area Agency to lead traditional and social media outreach for J Shoes

 

OWINGS MILLS, MD  – J Shoes is excited to announce it has partnered with True North Brand Group, Inc., to lead its public relations and product placement efforts.

J Shoes is a boutique footwear brand on the leading edge of the latest fashion and material trends for men and women. The brand is sold predominately by leading independent footwear and apparel stores across the country.

“We’re thrilled to renew our relationship with TNBG,” said J Shoes General Manager Myles Levin. “We were fortunate to work with TNBG when we first launched the brand here in the US and we know what we’re getting. They not only understand our brand values but have the right media connections to keep us in front of our core consumer, activate new consumer and keep us top of mind with the retail trade,” said Levin.

TNBG specializes in working with brands in the lifestyle fashion and footwear categories working with both trade and consumer media.  “We’re thrilled to have an opportunity to reconnect with J Shoes,” said Mark Tedeschi, president of True North Brand Group. “With Myles at the helm, J Shoes has put forth some of the most creative marketing concepts that we’ve seen in the footwear industry and we’re thrilled to have an opportunity to help tell their story.”

TNBG, based in Hingham, Ma., will oversee the brands digital media strategy, trade media relations as well as celebrity placement outreach. To learn more about J Shoes please visit www.jshoes.com. To learn more about TNBG, please visit www.truenorthpr.com.

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